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How To Get Open and Read Rates Of 47% Plus

The Objectives

  • Use car insurance renewal data gathered via DataXcel to generate new customers for
  • Communicate offer to consumers during the month supplied as their insurance renewal date.

The Process

  • Deploy 3-4 emails to consumers over the 30 day period prior to their car insurance renewal date.
  • Only send each additional email to consumers who have not already responded via the previous email.
  • Each new email to have a slightly different message/call-to-action than the previous-eg:”Only 3 days left to avail of this offer”


  • Open rate: 47.4%
  • Average Cost-per-qualified lead = €25 – €30.
  • Click-thru rate: 11.8%
  • Response rate from opening: 24.9%

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