Non Named Irish Postal Data 1.5m

Match your best performing customer types to this database using the geo profiling tool Mosaic, Experian’s award winning Irish household segmentation product and quickly create a powerful prospect database, the data will provide further reassurance around GDPR compliance given the records are non personally identifiable and the pool of data allows any brand to test and roll out to considerable volumes with your best performing Direct Mail offers. Here are examples of some of the segments you could target:

Mosaic Group A: Established Wealth = 106,000 records

Characteristics:

Married living in expensive city fringe properties
Older kids, high utility, telco/broadband users
High Investors, substantial at charity donations

Mosaic Group B: Suburban Success = 124,000 records

Characteristics:

Prospering families and couples who commute from suburban homes
High achievers in their careers
Mortgaged, heavy utility, telco, broadband users
High spending on household, parenting, education, holidays, cars
Technology savvy, good with charities

Mosaic Group M: Country Choice = 50,000 records

Characteristics:

Prospering families and couples who commute from suburban homes
Large mature families
Rural living and lifestyle choice
Bungalows and detached houses

Mosaic Group C: City Achievers = 102,000 records

Characteristics:

High achievers in their career
High Internet usage and technology savvy
High spend in leisure activities, Holiday makers,
High proportion of switchers for utility, telco, TV, broadband

Mosaic Group F: Family Focus = 102,000 records

Mosaic Group F: Family Focus = 174,000 records

Characteristics:

Young families in provincial towns
Cars are important
Semidetached homes
Busy family life and are value driven

A unique postal data file for Ireland with over 1.5m households profiled using Experian’s Mosaic geo profiling product giving you a deep understanding of your customers: who they are, what they want, where they are, when they want offers, how they purchase and why. This can help you to target households by Mosaic type or group with great accuracy.

1.5m Irish Households selectable by over 40 family types so you can create highly targetable profiles: Create an immediate prospect data pool,create a powerful prospect database around a store location for DM campaigns, or match your most profitable customer types to this data using Experian’s insightful Mosaic profiling tools. This data will deliver results for sectors such as Charities, Energy Switchers, Telco Switchers, online Shopping and many more …

E: laurence.masterson@dataxcel.ie T: +353(0) 567790295

Costs

Set Up

£190

Rental

£120

per 1000

Selections

£10

per 1000

Minimum Order

£500

** Discounts available based on volume of data: